How To Perform Keyword Research For A New Client

How To Perform Keyword Research For A New Client

If you have decided to pursue a career in digital marketing or SEO then you know how big the competition is. There are hundreds of other companies across the world who are willing to fight you over every single client. So, it’s hardly surprising that whenever you have even a single order, you want to make sure that everything goes smoothly and that you impress the customer with your services in the hopes that they will return back to you again. Furthermore, when you have a lot of clients at one time, you wouldn’t want to leave out even a single one of them, but it can be really hard to deal with all of their orders at once. Sometimes things have to be done in a pinch and so searching around the internet for the newest and most popular ways of doing keyword research can take a lot of time, which you most likely don’t have. There are literally millions of suggestions as to how you can do it, so identifying which ones of them are relevant, correct, and timely is impossible. Fortunately, there are some ways that you can do the whole keyword research you are required to do in a really insignificant amount of time, but only if you know how to do it.

How to Perform Keyword Research?

One of the ways that you can do a keyword research for a new client is with the help of the Google suite of tools. Google has made sure that they provide all of their users with access to some really great and highly reliable tools that can help you perform the keyword research that is required of you. Furthermore, unlike other tools on the Internet, the ones that have been developed by Google are actually quite easy to understand and navigate through. Even if you haven’t used it before, it won’t take you more than a few minutes to be able to understand how to make your way around. However, this kind of knowledge can really be useful and will most definitely come in handy in the future. For the best results, it’s reasonable that you take the time to learn how to do it when you are not pressed for time, simply because being under stress will most likely make you forget most of the things you have learned over the course of time.

Even though the digital marketing job can be very demanding, if you want to be on the top of your game then you need to make sure that you are well acknowledged. Whenever you have some free time, spare an hours or two into learning how to perform keyword research correctly so that when you have many clients and a new one comes in demanding that you do it, you don’t feel overwhelmed. As mentioned above, you can even learn to do it in less than two hours. It’s not that hard to understand or master, but it simply requires of you to pay some attention to it.

The next thing that you should understand about keyword research is that finding out the keywords for a website is just the beginning. There are a few other things that you need to do as well, including finding out which keywords are the easiest to rank but still remain relevant to the niche, and how you can optimize the page depending on these keywords. It does take some more time to understand these things, so again it’s recommendable that you first learn to do it in your spare time.


Any professional will tell you that you cannot be a successful digital marketer or an SEO expert if you don’t know how to perform a keyword research for a new client. Still, many people are reluctant to learn it and so they wait until they are required to do so, which is often not the brightest idea. Keyword research might not be that hard to understand, but when you are under pressure you will most likely miss out an important detail and this could result in some bad outcomes for your business. Be ready to sacrifice some of your free time and make sure that you don’t make any simple mistakes that you would otherwise later regret.


Umair is senior news producer. Working with multiple news agencies I try to produce short, informative and to-the-point updates. Connect on FB, Twitter and G+ for instant updated.

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