Ten Need-To-Know SEO Terms
Are you new to search engine optimization, otherwise known as SEO? Learn these 10 SEO-related terms, and you’ll feel like a pro in no time.
- Anchor text
This is just another term for hyperlinked text, because it is anchored to a link. Anchor text is important because, when it’s filled with keywords, it can help increase your SEO.
- Title tag
A title tag is a page title, which helps users understand exactly what your page is about. These show up on browser tabs and in search results, so they should be unique and relevant to your content.
- Meta description
These are kind of like title tags in that they describe a page. Meta descriptions are additionally the description that appears below a title tag within a SERP. See below for the definition of a SERP.
- 301 redirect
A 301 redirect is the thing smart people put in place of a 404 error read. Instead of looking like you forgot about your webpage, this will redirect users from the dead URL to a page of your choosing.
This acronym stands for search engine results page, and it is what pops up when you search for something in a search engine such as Google or Bing.
A keyword is a word that sums up your brand, service or product, and they help both users and search engines figure out what your webpage is about. You should use keywords in your title tags, headlines and throughout the body copy of your pages.
This is how search engines accumulate and sort data they find on the web. As search engines go through the web to find new content, they add what they find to their databases by indexing it, which means they copy it for easy retrieval.
There are two kinds of links: internal and external. Internal links are the ones that stay within your website, and external ones lead the user away from your website. Both are important, and a good measure of each is having each page no more than two clicks away from your homepage.
This tag associates authors with their Google+ profiles, which helps give a face to your website and your brand. It also increases your Google ranking, and your click-through rate.
- Canonical URL
If you’re selling a product that comes in different sizes or colours, each variation should have its own page. While a search engine might not know which one to index, you can use a canonical link to identify the one that should be indexed.
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