How To Build The Best Website For Your Business
It’s 2016: there’s no excuse to not put effort into your business’ website. With an increasingly savvy and tech-literate consumer public, for most consumers your website is your first point of contact. With that in mind, it pays to make a good impression. Of course, everybody’s business needs will differ – there’s no point using WordPress (excellent as it is) for selling furniture online when it’s designed to accommodate bloggers and service-based needs rather than product shifting. There’s a lot to consider when it comes to designing and building a website for your business.
At the end of the day, your customer is your priority. While your layout might make sense to you, a customer won’t bother putting the effort into reading a website unless it’s got a great, functional layout. In these cases, it’s worth doing some market research and getting feedback on different prototypes to end up with a high quality finished product. You might even get some new ideas to implement! Be sure also to include a contact form, and links to your business’ social media profiles, so customers can instantly see updates when they next check Facebook or Twitter on their phones.
Blogging and Promotion
The point of a blog is the ability to give personal updates on a certain field – and that includes your business. For many business owners, a blog can work fulfil the function of a newsletter, an open letter to customers, or an editorial to reflect on the state of the industry. Many fashion retail websites cleverly utilise this formula, displaying their digital shopfront but also advertising and linking to their blog section discussing up and coming designers, ‘what to wear’ guides, and collaborations with models and artists. In this way, they directly link their product range with what is cool and current, getting web traffic from alternate web searches than their product keywords. A regular blog – even just an update on future plans for your business – can go a long way with new customers.
Trust The Experts
Unless you’ve got a background in web development, in many cases it’s worth putting your trust in professionals who do have the right know how. Specialist services are available that work with businesses to assess their needs and build their websites and social media profiles to best distinguish them in the market. They’ll be able to make suggestions and streamline your digital services so it’s easy for you to make updates to product stock levels, blog posts, or staff information, while you have the peace of mind to focus on other aspects of your business.